Rapid Response Campaigns: 3 Reasons to Think Beyond the Quick Hits

By |Jun 19 2018|Categories: PR|Tags: , , , |

At March, we often talk to our clients about the long-term value of rapid response, and how to use the tactic as a campaign pillar that extends beyond a quick coverage hit. The following are a few reasons that PR teams should consider rapid response as part of their strategy.

March Brings Home Eight Awards at the 50th Bell Ringer Awards

By |Jun 15 2018|Categories: Culture|Tags: , |

We’re still coming down from the thrill of the Publicity Club of New England’s Bell Ringer Awards ceremony earlier this week, where March Communications was recognized in eight categories, bringing home a mix of Silver, Bronze and Merit awards.

March Communications is an 8-Time Finalist for the 2018 Pub Club Bell Ringer Awards

By |May 30 2018|Categories: Culture|Tags: , |

After back-to-back wins over the past two years, March Communications has once again been shortlisted as a finalist in eight categories at this year’s 50th Publicity Club of New England Bell Ringer Awards.

[Podcast] Make It Something I Can Understand

In this episode of Hacks and Flacks, we speak to Marshall Hook, assignment editor at WHDH-TV Channel 7 in Boston, to learn the best ways PR professionals can pitch local broadcast media.

Think Before You @ – Best Practices for Social PR

By |May 21 2018|Categories: PR|Tags: , , |

There is no rule book to navigating social PR today – and there shouldn’t be, considering how quickly things can change in this space. But without setting hard and fast rules, here are some best practices we’ve found as we’ve observed and participated in this shift towards social PR.

Harnessing Tech for Good: What Microsoft Got Right This Week

By |May 10 2018|Categories: Artificial Intelligence|

A new Microsoft program will award $25 million over five years to researchers, nonprofits, and developers who use artificial intelligence to help people with disabilities.

Rethinking Lead Gen in a GDPR World

With the GDPR deadline a little over two weeks away, marketers must not only ensure that all of their systems used internally to capture and handle customer and lead data are compliant, they also need to worry about third-party providers.

Blockchain: Building the Internet of Trust

As we look back at last week’s Boston Blockchain Week, we wanted to reflect on how blockchain rose to prominence in the first place and explore its potential for disruption.

Blockchain Innovation: Restoring Trust in Our Media and Beyond

By |Apr 25 2018|Categories: PR|Tags: , , , , , |

It’s Blockchain Week here in Boston, and we’re taking some time to think about how this technology might affect the communications industry.

GDPR and the Communications Challenge of Non-Compliance

By |Apr 24 2018|Categories: PR|Tags: , , , , |

Now that we’re a month away from GDPR becoming a reality, communications teams should revisit the topic and consider how best to share their story of compliance.